Limited Time Offer - New Customers Try Free + $4.99 Shipping Get Started
Premium nutrition. Zero compromise on our planet.
We're the first and only pet nutrition company to directly address the industry's plastic waste challenge. Our made-to-order approach allows us to use breakthrough functional barrier paper that provides superior freshness protection while being 100% recyclable, proving that premium nutrition and environmental responsibility can thrive together.
The industry's overlooked environmental impact.
📦
Staggering Waste Volume
Nearly 300 million pounds of plastic pet food packaging is discarded annually in the US alone. That's enough to fill over 5,000 garbage trucks, yet the industry continues business as usual.
♻️
Recycling Impossibility
Multi-layer plastic and aluminum combinations make recycling nearly impossible. Over 99% of pet food packaging ends up in landfills, persisting for decades while companies prioritize profit margins over planetary health.
The Uncomfortable Truth
While larger corporations focus on cheap plastic solutions to maximize profits, they're contributing to an environmental problem that affects the very planet our pets call home. We believe your dog's nutrition shouldn't come at the expense of their future.
Our breakthrough: functional barrier paper technology.
Our made-to-order model with optimized shelf-life requirements allows us to use breakthrough functional barrier paper technology. This provides superior freshness protection while being completely recyclable. This isn't compromise, it's innovation that proves sustainability and quality can advance together.
100% Curbside Recyclable
Our functional barrier paper goes directly into standard paper recycling streams, becoming new paper products instead of landfill waste.
Superior Freshness Protection
Advanced barrier technology maintains product freshness and nutritional integrity without plastic or aluminum layers.
Renewable Materials
Made from responsibly sourced, renewable materials that support sustainable forest management and circular economy principles.
Leading where others won't follow.
While major corporations are beginning to address plastic waste in a few types of consumer goods, the pet food industry remains unchanged. We're the only company bold enough to tackle this massive environmental challenge head-on.
✓
First to Market Innovation
The only pet nutrition company using functional barrier paper technology at scale
✓
Values Over Profit Margins
We chose environmental responsibility despite higher costs, refusing to compromise
our principles
✓
Industry Catalyst
Proving that sustainable packaging doesn't require performance trade-offs
✓
Transparent Impact
Open about our challenges and costs, committed to honest environmental progress
86% Plastic Waste Reduction
Our functional barrier paper packaging reduces plastic waste by 86% compared to traditional pet food packaging, while maintaining the same freshness and protection standards your dog deserves.
Your choice creates lasting impact.
Every meal you choose supports an independent company working to solve one of the pet industry's biggest environmental challenges. You're not just feeding your dog, you're supporting a more sustainable future for all pets.
🌍
Planet Protection
Every recyclable package prevents plastic waste from entering landfills and supports circular economy principles.
🏢
Independent Innovation
Supporting independent companies willing to invest in solutions that larger corporations often avoid due to cost concerns.
🐕
Future Generations
Creating a healthier planet for future generations of pets while proving that premium nutrition and sustainability can thrive together.
Environmental responsibility woven into everything we do.
Made-to-Order Efficiency
Our on-demand production model eliminates overproduction waste while ensuring maximum freshness, reducing both environmental impact and food waste throughout the supply chain.
Responsible Sourcing
We partner with suppliers who share our commitment to sustainability, ensuring our ingredients are sourced with environmental stewardship and ethical practices in mind.
Circular Economy Support
When you recycle our packaging, you're supporting a circular economy where materials are reprocessed into new paper products rather than contributing to landfill accumulation.
Continuous Innovation
We're constantly researching and developing new sustainable solutions, committed to leading environmental progress in the pet nutrition industry.
Choose nutrition that honors both your dog and our planet.
Join a growing community of environmentally conscious families who refuse to compromise between premium nutrition and planetary responsibility. Every meal supports innovation that larger corporations won't pursue.
Preview Sustainable Plans
See the environmental difference
Start Sustainable Journey
Premium nutrition, zero guilt