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Why personalized nutrition changes everything.

Every dog deserves nutrition as unique as they are. We're the only brand that combines premium freeze-dried meals with ongoing gut health insights, creating truly personalized nutrition plans that evolve with your dog's needs throughout their entire life journey.

Personalized nutrition package showing made-to-order meals, gut health analysis kit, and sustainable packaging

How we reimagine pet nutrition.

Our comprehensive approach to pet wellness sets us apart from traditional feeding methods. This comparison highlights the key differences that make personalized nutrition a superior choice for your dog's long-term health and happiness.

Best Friend BioscienceKibble BrandFreeze Dried BrandFresh Brand
Personalized Nutrition
Fully customizable meals to adapt to your dog's changing preferences and needs.
Best Friend offers personalized nutrition Kibble brands do not offer personalized nutrition Freeze-dried brands do not offer personalized nutrition Fresh brands do not offer personalized nutrition
Proactive Health Approach
Focus on optimizing your dog's internal ecosystem and revealing hidden insights before symptoms appear.
Best Friend offers proactive health approach Kibble brands do not offer proactive health approach Freeze-dried brands do not offer proactive health approach Fresh brands do not offer proactive health approach
Pre-Portioned Meals
Perfect single-serving meals with precise portions, including pre-, pro- and post-biotics for optimal gut health.
Best Friend offers pre-portioned meals Kibble brands do not offer pre-portioned meals Freeze-dried brands do not offer pre-portioned meals Fresh brands partially offer pre-portioned meals
Ongoing Health Insights
Continuous microbiome monitoring to track your dog's wellness journey and personalize their nutrition over time.
Best Friend offers ongoing health insights Kibble brands do not offer ongoing health insights Freeze-dried brands do not offer ongoing health insights Fresh brands do not offer ongoing health insights
Made-To-Order Freshness
Packed fresh when you order, customized for your dog's specific caloric needs and health profile.
Best Friend offers made-to-order freshness Kibble brands do not offer made-to-order freshness Freeze-dried brands do not offer made-to-order freshness Fresh brands partially offer made-to-order freshness
Weight Management Support
Scientifically formulated with lean proteins and lower caloric density to support healthy weight naturally.
Best Friend offers weight management support Kibble brands partially offer weight management support Freeze-dried brands partially offer weight management support Fresh brands partially offer weight management support
Earth-Friendly Packaging
Innovative paper-based packaging that reduces environmental impact while keeping food fresh and safe.
Best Friend offers earth-friendly packaging Kibble brands do not offer earth-friendly packaging Freeze-dried brands do not offer earth-friendly packaging Fresh brands do not offer earth-friendly packaging
Travel-Ready Convenience
Completely shelf-stable and lightweight, perfect for busy lifestyles, office, or on-the-go adventures.
Best Friend offers travel-ready convenience Kibble brands offer travel-ready convenience Freeze-dried brands offer travel-ready convenience Fresh brands do not offer travel-ready convenience
Honest, Fair Pricing
Simple per-calorie pricing that treats all dogs equally, regardless of size.
Best Friend offers honest, fair pricing Kibble brands offer honest, fair pricing Freeze-dried brands offer honest, fair pricing Fresh brands do not offer honest, fair pricing
Expert Support & Guidance
Personal pack leaders who guide you through your dog's entire wellness journey with continuous feedback and optimization.
Best Friend offers expert support and guidance Kibble brands do not offer expert support and guidance Freeze-dried brands do not offer expert support and guidance Fresh brands do not offer expert support and guidance
*We compare our approach to representative products from three popular food categories. Every dog deserves the best!

What makes us different.

While other brands focus on one-size-fits-all solutions, we understand that every dog is unique. Our comprehensive approach combines advanced science with practical convenience, creating a truly personalized experience for both you and your beloved companion.

Precision Weight Management
Pre-portioned meals calculated for your dog's exact caloric needs, especially powerful for small dogs where every calorie counts
Ongoing Health Monitoring
Instead of guessing what your dog needs, we use regular gut health insights to continuously optimize their nutrition plan
Made-to-Order Freshness
Each meal is prepared fresh when you order, ensuring maximum nutrient integrity and optimal health benefits
Expert Partnership
Our nutrition specialists provide personalized guidance, making complex science accessible and actionable

100% Recyclable, Maximum Convenience

Our breakthrough functional barrier paper packaging provides superior freshness protection while being completely recyclable. Combined with shelf-stable convenience and expert support, we offer a complete solution that aligns with your values.

Perfect for weight management, especially small dogs.

Nearly 60% of dogs are overweight, yet traditional feeding methods make precision difficult. Our approach eliminates guesswork and provides the exact nutrition your dog needs for optimal weight management.

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Small Dogs, Big Impact

For a 10-pound dog, just one extra treat per day can lead to significant weight gain over time. Our precision portioning ensures every calorie is accounted for, making weight management effortless.

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Eliminates Guesswork

No more measuring cups or calorie calculations. Each meal is precisely portioned for your dog's unique needs, age, activity level, and weight goals.

The Science of Sustainable Weight Management

~60%
of dogs are overweight
~2 Years
shorter lifespan for overweight dogs
100%
precision with our pre-portioned meals

Why choose personalized nutrition?

Traditional pet food approaches treat all dogs the same, but we know that's not enough. Your dog's individual needs, sensitivities, and preferences deserve a nutrition plan that's specifically designed for them.

Science-Based Personalization

  • Precise caloric control calculated for your dog's exact weight management needs
  • Regular gut health monitoring provides detailed insights into your dog's unique microbiome
  • Nutrition plans that evolve with your dog's changing needs over time
  • Data-driven recommendations backed by veterinary science

Practical Benefits

  • Pre-portioned meals eliminate measuring errors and treat miscalculations
  • Freeze-dried format preserves nutrients while providing travel-ready convenience
  • Sustainable packaging reduces waste by 86% while maintaining freshness
  • Expert weight management support guides you through your dog's wellness journey

The Long-Term Weight Management Advantage

By choosing personalized nutrition with precision weight management, you're investing in your dog's long-term health and longevity. Our approach helps maintain optimal weight, supports immune function, and can contribute to up to two additional years of vibrant life for your beloved companion.

Ready to experience personalized nutrition?

Discover how personalized nutrition with precision weight management can transform your dog's wellness journey. Join our community of devoted pet families who believe love should be measurable.

Start Wellness Journey

Personalized for your companion