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Where mission meets love.
We're a proud, principled, independent company on the beautiful Columbia River with a mission to improve and extend the healthspan and lifespan of every furry companion. Because they give us their unconditional love every day, we owe them nothing less than our very best in return.
Our responsibility is their wellness.
We don't deserve our dogs, but we can honor and support them by making the best decisions for their health and happiness. It is our responsibility as pet parents, and it doesn't have to be complicated or overwhelming. Our company aims to provide a comprehensive wellness platform to offer our continuous support to our customers, their vets, and of course, our lifelong, loyal companions.
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Healthspan vs. Lifespan
Lifespan is how long they live. Healthspan is how well they live. We focus on both, ensuring your dog enjoys more quality years filled with energy, comfort, and joy rather than just more time.
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Science Made Simple
Science and nutrition doesn't have to be complex or intimidating. We translate the latest in animal nutrition and microbiome research into simple, actionable insights that can help guide you and your vet to make the best decisions for your pet's wellness.
Why we do what we do.
We believe that every dog deserves nutrition crafted for their individual needs, and that personalized, science-driven wellness shouldn't be reserved for a few. It should be accessible to every family who wants the best for their furry companions.
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Our Purpose
To improve the quality and longevity of dogs' lives through personalized, science-driven nutrition that honors the unique bond between every pet and their person.
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Our Vision
A world where every dog receives precision nutrition tailored to their biology and life stage, supported by ongoing health insights and sustainable practices.
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Our Mission
Combining cutting-edge microbiome science with premium nutrition to create personalized wellness solutions that evolve with your dog's changing needs.
Pioneering what the industry has never offered.
We exist to create breakthrough solutions that transform pet wellness. From microbiome analysis to sustainable packaging innovations, we continuously strive to develop new possibilities in pet nutrition, wellness, and longevity.
Microbiome Mastery
We're the only company that screens every dog's unique microbiome and provides ongoing analysis for continuous personalization throughout their life journey.
Precision Nutrition
Made-to-order freeze-dried meals with precisely calculated calories, with targeted prebiotics, probiotics, and postbiotics.
Dynamic Adaptation
Our platform can continuously adapt along with your dog, adjusting nutrition plans as their needs change with age, activity level, and health status over their lifetime.
The principles that guide everything we do.
Individual Care
Every dog is unique, and their nutrition should be too. We believe in precision nutrition that adapts to each dog's individual biology, life stage, and changing needs because there's no such thing as average when it comes to your best friend.
Scientific Innovation
We pioneer breakthrough solutions that transform pet wellness. From microbiome analysis to sustainable packaging innovations, we create new possibilities in pet nutrition that didn't exist before.
Environmental Responsibility
We're committed to a healthier planet for future generations of pets and families. Our innovative packaging reduces plastic waste by 86%, proving that premium nutrition and environmental stewardship go hand in hand.
Trusted Partnership
We serve as your dedicated wellness allies, working in partnership with your veterinarian throughout your dog's entire life journey. Our expert team provides continuous guidance and valuable health insights that support both you and your vet in making informed decisions, making complex nutrition science accessible and actionable for every family.
Transparent Excellence
We maintain the highest standards in every aspect of our service and products, from USDA-inspected ingredients to honest per-calorie pricing. Excellence means being trustworthy and always putting your dog's wellbeing first.
Independent Spirit
As a proud, principled independent company, we make decisions based on what's best for dogs and their families, not shareholders. Our big mission drives every innovation and improvement we pursue.
Supporting families who share our love.
We're building a community of families who believe their dogs deserve the same level of personalized care they would want for themselves. Together, we're setting a new standard for what it means to truly honor our furry best friends.
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Lifelong Wellness Partnership
We're with you from puppyhood through their golden years, adapting and optimizing
their care every step of the way
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No Overwhelming Complexity
Advanced science made simple and manageable for busy families who want the best
for their dogs
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Measurable Health Improvements
Real data and tangible results that help you see and feel the difference in your
dog's wellness journey
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Environmental Stewardship
Protecting the planet for future generations of pets and families through
sustainable innovations
Expert guidance without the overload.
Our nutrition specialists serve as your personal guides, translating complex health data into simple, actionable guidance. You get professional support without the complexity, making optimal nutrition accessible to every loving family.
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Science Made Accessible
We translate cutting-edge microbiome research into clear, actionable recommendations that any pet parent can understand and implement with confidence.
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Continuous Monitoring
Regular health insights reveal wellness trends and optimization opportunities, helping you stay proactively ahead of potential issues throughout their life.
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Personal Support Team
Expert nutrition specialists provide ongoing guidance and support, making you feel confident in every decision you make for your beloved companion's wellness.
Meet our team of professional pet lovers.
Visit our team of passionate pet lovers on the beautiful Columbia River. If you're lucky, our founder's 16-year-old rescue dog Foster might supervise your visit. Read his remarkable story and how he inspired our mission to help every dog live their healthiest, longest life.
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Ready to honor your dog's unconditional love?
Join our growing community of families who believe their furry best friends deserve personalized, science-backed nutrition. Your dog's healthiest years are ahead of them. Start their wellness journey with a company that shares your values and love.
Discover Our Approach
See how we can help your dog
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Personalized for your companion