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Pricing made simple.
Simple per-calorie pricing that treats all dogs equally, regardless of size. Feed our personalized nutrition as their primary food, as a healthy topper, or as a nutritionally balanced treat.
Flexible feeding options for every lifestyle and budget.
Whether you want complete nutrition or a healthy boost to their current diet, we've got you covered. Here are ballpark estimates by dog size and feeding style for our chicken with vegetables plan.
| Dog Size | Weight Range | Primary Nutrition (90% our food) | 50/50 Topper (50% our food) | 20% Topper (20% our food) |
|---|---|---|---|---|
Toy 6-12 lbs (9 lb avg) | 6-12 lbs (9 lb average) | ~$13/week | ~$7/week | ~$3/week |
Small 12-22 lbs (17 lb avg) | 12-22 lbs (17 lb average) | ~$21/week | ~$12/week | ~$5/week |
Medium 22-57 lbs (40 lb avg) | 22-57 lbs (40 lb average) | ~$40/week | ~$22/week | ~$9/week |
Large 57-99 lbs (78 lb avg) | 57-99 lbs (78 lb average) | ~$65/week | ~$36/week | ~$15/week |
Giant 99-120 lbs (110 lb avg) | 99-120 lbs (110 lb average) | -- | ~$47/week | ~$19/week |
Important: These are rough estimates only
Actual food amounts vary based on your dog's activity level, age, body condition, metabolism, and other health factors, and pricing is subject to change. For precise pricing tailored to your specific pup, you can use our simplified plan setup get started tool or you can create a detailed profile where you can add detailed health and diet information about your dog with all the bells-and-whistles. Need personalized help? Email a human at [email protected] with your dog's details for one-on-one personalized help!
Feed your way. We adapt to you.
Complete nutrition control or a healthy boost to their current diet. You choose how to feed, we handle the details.
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Primary Nutrition
Complete daily nutrition (90% our food, 10% your treats). Perfect for total control over your dog's diet with optimal gut health monitoring.
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50/50 Topper
Half our personalized nutrition, half your current food. Great way to gradually transition or enhance their existing diet.
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20% Topper
A healthy boost to their regular food. Perfect for adding gut-supporting nutrients and taste while maintaining their current routine.
Competitive pricing. Unmatched value.
Compare our per-calorie pricing to premium freeze-dried brands. Then add in what no one else offers.
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Competitive Per-Calorie Pricing
Price-competitive with premium freeze-dried brands
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Pre-Portioned Convenience
Perfect portions delivered to your door, no measuring needed
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Precision Weight Management
Especially valuable for small dogs where every calorie counts
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Ongoing Gut Health Insights
Regular monitoring and plan optimization no one else provides
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Personal Pack Leader Support
Expert guidance throughout your dog's wellness journey
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Sustainable Packaging
Eco-friendly materials that align with your values
Ready to see your dog's exact plan and pricing?
Get a detailed quote and see exactly how we'll customize nutrition for your furry best friend. Takes just 2 minutes to set up a complete plan.
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Personalized for your pup