Our Mission & Vision

We're committed to improving the health span of pets. Our team of technologists, veterinary professionals, and dog lovers are using the latest technologies along with science backed research to deliver premium personalized nutrition to your dog.

We are the first pet food subscription service that uses regular microbiome testing and customized make-to-order meal pouches to deliver precision personalized nutrition plans for dogs. Our approach moves away from standard, one-size-fits-all, reactive pet care, focusing instead on prevention and tailored nutrition.

Our story began with Foster 

Our journey began with Foster, a rescue dog from Alabama who has been with us for 16 remarkable years. Despite early health challenges, Foster helped to inspire our founders to explore the power of personalized nutrition. His story drives our mission to help all dogs live longer, healthier lives.

We believe in the power of prevention. By better understanding your dog's unique needs and unique gut microbiome, we can tailor nutrition plans that don't just feed — they nurture.

Start Your Personalized Journey

Visit Us

Washington Office:

Come meet our team and learn how we're transforming pet wellness, one tail wag at a time.